Give Local: The Importance of Supporting Community-Rooted Organizations

Give Local: The Importance of Supporting Community-Rooted Organizations

We all know how important the year-end giving sprint is to our nonprofit partners. And, this year – with charitable giving down due to the COVID-19 pandemic and resulting economic uncertainties – it is more important than ever.

In each of our cities, there exists a complex ecosystem tied together by an infrastructure of local nonprofits. Despite being woefully underfunded, they hold our society together and provide safety nets for our most vulnerable.

The coronavirus is threatening to upend this crucial network. In a moment marked by headlines hypothesizing the extinction of nonprofits, we must urgently come together as individual and institutional donors to direct investments to local organizations that have the greatest ability to drive real change.

That’s why we, as a national funder, have decided to spend the month of November highlighting the work of some of our community-rooted grantee partners. Over the next three weeks, Public Welfare Foundation will be rolling out a series of short videos to remind donors to Give Local this season.

Public Welfare Foundation’s Give Local campaign features eight community-rooted organizations that are advancing new, transformative solutions to justice across our nation.  In this unprecedented year, we want to ensure we are doing everything we can to highlight grantee partners doing incredible work on the ground in the communities that have been hardest hit by COVID-19 and generations of inequity.

While the videos will be rolling out on our social channels over the weeks leading up to Giving Tuesday, you can view them all online at Now is the time to “Give Local” and accelerate giving to community-rooted nonprofits and, specifically, Black-led organizations, to ensure that they are there to assist in the healing and recovery we all need.